Careers

Keeping an Eye out For

Digital and Social Marketing Specialist

Do you believe there’s more to social media than pictures of cats and hilarious memes? Ever see social marketing and think of the ways you could’ve done it way better? Do you have a mind for strategy and a love of marketing that makes you a perfect blend of The Queen’s Gambit and Mad Men? If so, Postern–a full-service marketing agency with a forward thinking culture–might be the right fit for you! Apply today to join our dynamic team of creatives as we serve a unique client base from a variety of industries.

Responsibilities:

• Develop content marketing and advertising initiatives that meet our clients’ business objectives and advance their brand using all necessary tools (website, emails, social media platforms, display advertising and blogs)

• Demonstrate comprehensive working knowledge of all social media platforms and their strategic value in various marketing and advertising initiatives. Platforms include but are not limited to: Instagram, Facebook, LinkedIn, TikTok, and Snapchat

• Consult with clients to assess goals, identify barriers, and generate meaningful and impactful solutions

• Work as a member of the Communications Team and in collaboration with the Design Team while reporting to the Director of Communication

• Serve as a voice of complex technical information in content marketing

• Stay atop trends and industry best practices to bridge insights, strategy, and creativity into one output

• Be part of a space for creativity, ideation, collaboration, fun, and learning.

• Research and develop new growth strategies that are integrated with clients’ goals and priorities and advise on budgetary, technical, and creative issues that arise

• Manage production and delivery of materials by working closely with internal and external resources (other creatives and vendors, etc.)

• Manage execution of influencer marketing and develop influencer relationships, ensuring all initiatives are managed to the client’s expectations.

• Conduct asset audits to assess the effectiveness of each tactic and provide reporting using data analytic tools

• Source written and visual content as needed from outside contributors

• Remain current on audience preferences and proactively suggest new campaigns

• Versed in emerging content technologies, platforms and best practices, and provide thought leadership and perspective for adoption where appropriate

• Perform tasks as assigned by the Owner, including meeting with clients, traveling, assisting with new business presentations and internal initiatives

• Develop and nurture strong client relationships and deliver an exceptional client experience

• Promote the visibility of Postern in the region through local public relations

• Other duties as assigned

Requirements:

• 2+ years of relevant digital marketing experience

• Bachelor’s degree in Marketing, Business, Communications, Journalism or Public Relations or equivalent work experience

• Knowledge of search and social marketing, URL architecture, email marketing and the tools used to connect and measure their success (social platform analytics, Google Analytics)

• Ability to effectively develop measurable results and objectives and communicate ideas verbally to clients

• Ability to develop and articulate ideas

• Desire to learn and stretch capabilities

• Strong self-starter with the ability to work independently and collaboratively

• Excitement for growth, embracing new opportunities to tell stories, and being hands-on with the creative team

• Demonstrate ability to think strategically and creatively to develop meaningful solutions

• Attend and network at industry, community, and business events to build relationships

• Ability to complete multiple projects on schedule and under budget

• Knowledge of project management to effectively complete projects on schedule

Benefits: Competitive pay, paid time off, healthcare, vision, dental and life insurance, healthcare savings account  (with matching), and retirement benefits (with matching).

This position is full-time. Our office is a hybrid workplace at which we work 3 days in the office at our Frederick, Maryland location and 2 days remotely.