When you have a new product or service you’d like to promote, advertising is great, but have you thought about writing an article for a local magazine or blog? That was our strategy with Frederick County Bank’s Small Business Administration Loan. We pitched a story idea to the local Frederick County Guide, and helped craft the article that informs readers about the product and shows FCB as an expert in the field. A lot of strategic thinking goes into selecting the right publication for your audience, pitching the idea, and crafting the perfect story. Could your PR strategy use some help? Let’s talk!

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