Out with the old and in with the new! That’s exactly what we did with Downtown Frederick Partnership‘s printed collateral. After updating the look and feel of the DFP website, it was time to update their collateral to ensure a cohesive branding experience across all platforms. We created colorful geometric overlays on photos to represent our vibrant and fun community, and executed this concept across their website, print ads, rack cards, and event material throughout the year.
