With 25+ years of high-quality home comfort solutions under their belt, Tuckers Air Conditioning, Heating & Plumbing connected with Postern seeking a marketing partner to support their growth trajectory. The first phase of the journey began with an evolution of the visual brand that would honor their family-owned heritage while also conveying their ongoing elevation of services.

The byproduct of in-depth research, creative exercises, and surveying of key stakeholders is this contemporary brand identity, wherein the warm and a cool flame colors, symbolizing heating and cooling, interact to create a water droplet in the negative space, representing plumbing. Together with the “T,” these shapes form a torch, signifying both the proverbial passing of the torch from one generation of this family-owned business to the next as well as the sense of empowerment bestowed to all of the team members.