When Frederick Cricket Park set out to bring a premier sports destination to Frederick, they faced a major hurdle: securing the necessary land rezoning, gaining community support, and winning the votes of local elected officials. As an out-of-town team, they needed a local partner who knew the landscape and could help tell their story authentic to the community.
Postern stepped in with a comprehensive PR, marketing, and relationship management strategy designed to build trust, dispel rumors, and unite key stakeholders around a shared vision.
Our Vision in Action:
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We leveraged our deep local roots to introduce the team to influential business, civic, and community leaders, opening doors for meaningful dialogue.
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We organized local awareness events that allowed residents to engage directly with the project and see the value a cricket park brings to the area.
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We crafted clear, compelling messaging to ensure the project’s benefits were clearly communicated to voters and local officials alike.
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We developed a custom project website to serve as the single source of truth, keeping the public updated with real-time progress and accurate project details.