When the Waltz family chose to celebrate 70 years of business by investing $70K into Frederick community non-profits, they wanted to ensure the messaging was rooted in their genuine gratitude. Postern had the honor of amplifying their thank-you with a PR strategy that focused on humility and impact over exposure.
Our Vision in Action:
- 3 Generations capture in custom photography
- Long-format narrative story
- Media pitch and follow-up
- Social media toolkit for grant recipient non-profits to share
- Major story pick up in Business in Frederick publication
The best PR doesn’t invent the heart, It just builds the stage for an authentic legacy to be shared.