MSP is your go-to resource for association management. They offer leadership and governance support, marketing, financial management, and so much more. But their old branding didn’t communicate their organization’s expertise or high-quality service. They wanted a logo that was modern and innovative, but still looked professional and memorable. We worked with them to develop a new logo based around the plus sign to showcase the broad range of services they offer. And by introducing a strong color palette of purple, gray, and lime yellow, the mark looks modern and sophisticated. We also developed a new pattern based on the logo that can be used throughout their collateral as an additional brand element. Overall, their new look shows that MSP is highly respected and is a true partner for your organization, but also shows their level of professionalism and expertise.