Visit Frederick – Maryland plays a huge role in the Frederick County community. So, when they inquired about a new logo, we presented them with the option of a “logo refresh,” instead of a complete overhaul. This would echo their already-established brand, but still give them a new look. We created hundreds of different iterations of scripts and letterforms to find the perfect match. By taking bits and pieces of the individual letterforms created throughout the process, we brought new life into their old mark. After the initial sketch was approved, we spent more than ten hours modifying it on screen until every single line and point was perfect. The final mark gives a vintage or “worn” feeling, like it’s been here all along, etched into the fabric of our city and county.