In an effort to expand visibility and awareness around Heartly House We’re Over It campaign, Postern collaborated with Special Tees to develop a series of t-shirts around the campaign’s strong messaging. Transit placement was also a component of our strategy. One of the most impactful images “zipping your lip” represents a bystander that could have stepped in but didn’t. When interlaced with the strong copy around it, this ad conveys a significant message to viewers: It’s your responsibility to speak up when you see something.