Building a Strong Marketing Foundation: Part 2

In Part One, you clarified your value proposition, identified your audience, and defined what sets your organization apart. Now it’s time to level up. This post focuses on tools and tactics that help teams work smarter—not harder—and on how to test, measure, and...

Building a Strong Marketing Foundation: Part 1

Chris, our Director of Communication, recently presented a session on marketing fundamentals to members of the Downtown Frederick Partnership. We’re sharing highlights from his presentation to help organizations of all sizes strengthen their marketing efforts—whether...